Jack White - What Goes Around

So Jack White recorded a song for a Coke commercial. Is that selling out? Who cares, if the result is a song as catchy and infectious as this one. It's as short and unpretentious as you might expect, and I'm not going to deny that it's ridiculously simple. But sometimes that's absolutely fine - and when the horns burst in, announcing the chorus, I dare you not to smile.

One of the coolest things about the song, I think, is the novelty of hearing White doing something unabashedly poppy while backed by something besides the Stripes' trademark stripped-down instrumentation. Sure, The Raconteurs brought more to the equation, but lost the playfulness shown in the Stripes' catchier compositions. And "What Goes Around" uses oboe - in a way that works, even if you're like me and think oboe has no place in rock 'n' roll outside prog.

We've had some rainy, dull days here recently, it's true. If you're in the mood for reflecting the weather, listen to the Cohen song. If you want to pretend it's summer, put on "What Goes Around." Or alternate, for a whiplash-inducing effect.

Download: Jack White - What Goes Around